Emotions For Sale

Do fabricated cards speak more than silent gestures or million dollar honey coated sweet nothings? Well in this era of show off, the answer is definitely in the affirmative. Comes the good'ol Valentine's Day, Friendship's Day, Mother's day or father's day; the commercials are too busy selling emotions aka cards to mark the occasion. Few years back, Indians didn't even know that such commercialized occasions exist on the face of earth. So these events are for real or just marketing gimmicks concocted by multi national firms?

What do you find yourself thinking of the minute Valentine's Day pops up? I'm sure the scene would be no different than scrounging through the Archies gallery filled with the too sweet teddies to hug your spouse. You are bound to forget your independence day but seldom will Valentine's Day slip your memory. You will at once hit the stores to look out for all the mushy cards to make your better half feel wanted and loved. I'm still at loss to know why that chubby toddler was chosen to label the feelings. When I think of romance the last thing on my mind is a cupid approaching me armed with a weapon.

Other than card companies, mobile phone companies, florists, restaurants, chocolate manufacturers, gold and diamond merchants too cash in on the much-hyped event to further escalate their turnovers. In terms of a self confessed card gallery owner's words, "Some times even I wonder why people are so crazy and stupid to buy these junk items just for the name sake. But it is good for me in terms of business. Just for love (To show off), ill get more customers and we are selling double the price of stuffs to the stupid cupids."

Just remember how a simple note to express those dormant feelings was enough. It is the spark of the feelings and emotions that work. You can go on receding the limit of your credit card but to no avail. This is what I term 'Plastic emotions' that fades away as soon as they arise. No trash from any store will do for the heart that feels and eyes that express. Don't fall for attempts to mislead you. Life in itself is a grand celebration. None asks you to don austere approach towards life but at the same time you need to realize the motive of profiteers.